IS EMAIL MARKETING ON ITS LAST LEGS

Many companies believe that the future of online marketing is through social media alone. However the reality is that businesses across the board are still getting impressive results from email marketing campaigns.

Yes social media audiences are bigger, but targeting the right people can still be difficult. This is not the case with email marketing. The audience may be smaller, but when people actually choose to sign up for relevant marketing emails, it’s easier to create customised messaging that produces effective results. 

The best email marketing campaigns only contain contacts that actively subscribe to your newsletters. There are now some great tools (sign-up forms, landing pages, list growth, dynamic content, customer interactions and statistics) to help create and manage successful email marketing campaigns.

We’ve tested most platforms over the years and here are some of the best – in no particular order.

MailChimp
GetResponse
Dotmailer
Campaign Monitor
Freshmail