Are you ready for GDPR?
If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR). For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate the treatment and use of personal data belonging to EU citizens.
EU-based businesses, as well as anyone processing the personal data of EU citizens, will likely be affected by the GDPR. If you ever collect, record, store, use, or erase personal data from customers or contacts in the EU, the GDPR should be on your radar. This new law will have a significant impact on businesses around the world.
We use Mailchimp for our email marketing campaigns and thankfully they are way ahead of the game. Mailchimp has been reviewing and updating their internal data processes and systems to make sure they’re ready by May. This process is ongoing and will continue throughout the year.
Mailchimp has created a GDPR guide for their customers. If you are not a Mailchimp customer then it is still worth a read as it contains information that is applicable across all providers.
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